Digital Ranching Technology

Digitally track and mange livestock

FarmIT 2.5.0 functionality allows users to track individual animals by scanning barcodes and quick response codes (QR codes) contained on livestock ear tags. Simply create a new record FarmIT, tap the scanner icon to enable the device's camera, and app will read the barcode number and store it in the record. Users can also open the app, scan an ear tag associated with an existing record, and FarmIT will display that record for viewing and editing.

Track individual animals by scanning barcodes and quick response codes (QR codes) contained on livestock ear tags.

With the simple-to-use interface, it's easy to track inventory and quickly perform livestock calculations.

Reverbant Labs FarmIT is the easy and convenient way to track and manage livestock.

Just about any barcode or QR code can be printed on a livestock ear tag, and FarmIT supports reading the following barcode types:


Birth of FarmIT

In the field of animal husbandry, practitioners learn about food animal market yields and how to calculate them, along with other husbandry formulas; remembering these complex mathematical equations and applying them throughout the care and feeding of livestock inventory is difficult. This is what gave rise to the development of Reverbant’s FarmIT™ solution.

Recognizing that the majority of livestock husbandry projects—not only by 4-H members but by Future Farmers of America (FFA) members—occur in the pen or corral, we elected to develop FarmIT as a mobile app available on iOS smartphones and tablets. Our first release (FarmIT 1.0) allowed for the calculation of carcass weights by multiplying the animal’s live weight with its associated dressing percentage (variable based on the type of animal).

From Birth to Market

During the husbandry lifecycle, users can track growth, weight gain, as well as costs associated with feed, veterinary care and medicine, harvesting, meat cutting, and processing. All of this data is integrated into a total cost to acquire, raise, and process the animal. We also tapped basic data mining and analytics to embed calculations reflecting the breakeven price per pound/kilogram for the animal.

Digital Ear Tagging

Our latest release (FarmIT 2.5) addresses the problems associated with animal identification. As many 4-H members involved in livestock husbandry share pens and corrals with other members or even with local ranchers, identification of each animal is critical. Numbered ear tags were inefficient and could not be attached to the digital record of the animal in FarmIT. In addition, use of non-digital numbered ear tags slows 4-H and FFA animal check-in and increases the potential for human error in registering each animal.

As a result, we extended the native FarmIT app to allow users to scan ear tags with barcodes or quick response (QR) codes using the built-in camera on their iPhones. This automatically creates a new record in FarmIT that can be edited and populated at the convenience of the user. An existing record can also be opened by simply scanning the barcode or QR code with the built-in iPhone/iPad camera.